Building a Powerful Personal Brand Online

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Building a Powerful Personal Brand Online - Ignite

Similar to marketing a product, a necessity in today’s world is marketing yourself. A brand is all about creating trust in the eyes of your audience. In your case, the audience could be your employer or future client. Either way, keeping yourself relevant, unique and important will ensure employability and workplace success.

The great part about the internet is that it is a free, easy platform to show the world what you’re capable of. Before the World Wide Web, global dynamics weren’t put in place and communication was highly stunted. Getting employed in the country and job of your choice was near to impossible. Nowadays, however, this technology is at your complete disposable.

Start by exploring leading job sites. alone has nearly 30 million registered job seekers and counting. More than 40,000 employers search for candidates using the CV Search tool. In such a vast pool of employers and employees you can stand out with a little extra effort!

This article will take you through the process of building your own personal brand. Follow these easy steps to allow your personal brand to shine and get your career moving in the right direction.

1. Create a powerful Public Profile

Your Public Profile is very similar to an online business card. It’s akin to having your own personal brand that readily grabs the attention of employers and clients alike. Having a Public Profile makes you findable on search engines such as Google. A public profile is like your window to the job market. You can use it to find and connect with colleagues, employers and clients. Over 4 million users have a public profile on Your colleagues can endorse your skills or write recommendations on your profile. This profile can be shared on all forms of social media. It’s a one-stop page that highlights your experience, roles and aspirations.

2. Network through conversation

On Specialties you can establish your presence as an expert in your field through community discussions. 23% of respondents in the “Personal Branding in the Middle East and North Africa“, agree that showing your specialties is the top perceived benefit of personal branding. Get noticed by employers, clients and colleagues by asking intelligent questions related to your industry and giving intelligent replies to their questions. Through this great feature, you are able to network online by expanding your circle of friends and professional connections. Through your discussions, you can get endorsed by other experts as well as get ranks and badges on your CV to show your expertise.

3. Build a CV that matters

Employers are on the lookout for candidates with CVs that match their needed requirements. It can take less than 30 seconds for your CV to make or break your chances of landing the job.
Using keywords on your CV is very important to give your job application a boost when you are applying for jobs online. A sophisticated algorithm takes your keywords into consideration before giving you a rank, and the higher the rank, the quicker an employer will view your CV. Suppose your rank is 120/300 and the employer stops viewing CVs after 100, then you lose your chance to get the job.

The same algorithm works for CV search. Over 40,000 employers use CV search services. They type in certain keywords in order to look for perfect candidates for their job openings. In this instance, keywords pertaining to your particular industry and job role will put you on top of the search list.

If it’s too difficult to figure out your CV on your own, has excellent CV Writing Services with proven results. Our CV writing experts gather information about your experience, skills, education, and target job roles, and present them in an employer-friendly manner.

A last advice is to make sure to include a customized cover letter that can help you stand apart from the crowd. 44% professionals in the Middle East and North Africa (MENA) region agree that cover letters are really, really important and influence an employer’s hiring decision, as revealed in the “Modern Job Search in the MENA” poll.